It’s how we learn. You are trying to tech your customers about the benefit of doing business with you.

If you can’t tell me why I should buy from you; why should I? Find your product benefit and find your company voice.

This answers the “Why Facebook” question. We describe the Sales Funnel and show why you need one.

In this article, we explain why you cannot close a sale without some form of a Credibility Statement.

While Google uses about two hundred factors in deciding which website to present first, some are more important than others.

So much of online marketing seems outside your control. But this important aspect is very much something you control.

Search engines are now making website quality more important when deciding search results. But how do THEY define quality?

This is simple - just your name and address. It’s so powerful when properly done that Citations can rank you website in local search.

Do you give much thought to the choice of colors used on your website, and brochures? They have an impact on your marketing.

We know, you spend a lot of time thinking about how to improve your website in the search results. This can be a waste of time.

Often, the business owner will buy one before even contacting a marketing professional about building the site.

That’s a mouthful that sounds complex and hard to understand. Nothing could be further from the truth.

This may be the single most powerful concept in marketing. What do you do better than anybody in your niche?

Don't discount the power of broadcast & newspaper advertising. Television has the highest ROI of any advertising.

Newspaper ads are often overlooked because it's no longer chic. This may be a mistake because its efficient advertising.

Yep, it cost money, old school - check, fewer people watching… yes. Why Television? It's the most effective advertising you can do!

Most folks are doing online research before they leave home. Once the car pulls out of the driveway, billboards are very effective.

If you already have Facebook & Twitter, why would you also need a website? Can a website provide any benefits to the sales process?

The Home Page is the most important page on your website. Is yours up to the challenge? Not sure? You better watch this.

What is a landing page and why would you need one? We answer these questions and look at several examples.

Need to promote your website? Truth is that its impossible to do with free Social Media; your'e going to have to advertise.

We strongly recommend you start an email campaign. Indeed, many companies make their living off just this method.

At first, The About Us page sounds like a waste of time. In fact it's a page buyers visit before making a purchase.

Mobile has surpassed desktop in the tourism space. Does Google think your site is smartphone friendly?

How hard is it to handle hosting yourself? What are the advantages to taking on the additional responsibility? We look at these issues and more.

On Site SEO covers many topics and you'll find articles on the subject throughout these pages. What you can on your website to help rankings?

With millions installed, Ad Blocking software is starting to affect some major companies. It can also affect you. Make sure your ads get seen.

Google has the most popular analytics suite made - and for good reason. We will show you the major features.

YouTube is a great way to reach new customers and we will show you how we create descriptions & settings that help you rank.

Adding video to your website is a fast way to increase conversions, time on site, and lower your Bounce Rate. It's easy.

From time to time we are asked what software we use. This is a run-down of the titles and why we use each one.

This is something that works well when driving traffic to a website, yet remains mostly underutilized: Webcams.

We have all read experts saying that we MUST have several Social Media Pages. But they never seem to list the Pros & Cons.

Its is too easy to say "all my customers are tourists so I don't care about locals". This is straight-up wrong and we explain why.

Facebook is a great way to get started with online advertising. The cost is low so you can practice without worrying about money.

Sooner or later you will get negative reviews and how you deal with them makes all the difference. This video shares our experience.

We define Branding & show examples of how it can help a tourism business- and how a lack of Branding is destroying a restaurant.

The Search Engines love FAQ Pages! We explain why in this tip. We will also look at how this page impacts the customer experience.

We like Twitter and are promoting the company there every day. This video looks into advertising on the platform. We will also tell you a bit about Yelp.