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The About Us Page

At first, an About Us page may seem - useless. Why should you add an About Us page to your website? People who read the About Is page are displaying a buyers behavior. They are doing due diligence before making a purchase. Obviously you want to help them in this process.

If you think about it, the first time folks do business with you, they will want to know who you are and they want to know if you are qualified to solve their problem. They are interested in their problem, not in where you went to school. They do not care about why the company was founded. The About Us page is not about you.

Visiting the About Us page on Facebook is another place where buyers are doing research. Get 10,000 Fans has shown that only a few people will visit the About page on Facebook, yet they account for almost half the visitors that go from Facebook to the website.

GSK's About Us text
Ingram Micro's About Us text

In the two examples above, one company talks about the benefits of what they do and the second company talks about features (infrastructure). The only other thing the first company may have done better would have been to change the text to second person (you) instead of third person (people). Both of these pages are right off the first page of Google search for About Us.

This video looks at a good and bad about us page so you will see the differences. We even look at the text and stories that make up an About Us page for a restaurant. This is all information you can use to create a great About Us page.

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