Social media is all the rage today but it is important to understand the old journalists credo; what, when, where, and why before launching headlong into the platform.
The Lecture starts off with a survey of the Pro’s & Con’s of a social media campaign. It is important that you not simply follow along with the lemmings but to understand why something may be important to your business. That’s the point of this video.
While the typical marketing consultant will say that being on something like Facebook will allow you to have a conversation with your customer (that is true) I argue the real power of the platform is in Spaced Repetition. See Spaced Repetition, under Buyer Psychology, if you don’t remember.
Having your prospects see who you are, what you do, and the benefit of using you, again and again will put your name first in their mind when they are ready to take that next vacation to your area. Teaching your customers these three things is critical to your success.
That’s why you need to be involved with Social Media.
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