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This area of our website consist of a series of articles. Each lesson is just a few minutes long and is self contained.

Because there is over five hours of video in the Tips, we have created an Index to help you find what you need. Download it by clicking the button.
  • Spaced Repitition
    It’s how we learn. You are trying to tech your customers about the benefit of doing business with you.
    Buyer Psychology,Social Media
  • Product Benefit
    If you can’t tell me why I should buy from you; why should I? Find your product benefit and find your company voice.
    Buyer Psychology
  • The Sales Funnel
    This answers the “Why Facebook” question. We describe the Sales Funnel and show why you need one.
    Sales Funnel,Social Media
  • Credibility Statement
    In this article, we explain why you cannot close a sale without some form of a Credibility Statement.
    Buyer Psychology,Website Design
  • My Title
    While Google uses about two hundred factors in deciding which website to present first, some are more important than others.
    Website Design,SEO
  • Compelling Text
    So much of online marketing seems outside your control. But this important aspect is very much something you control.
    Buyer Psychology,Website Design
  • PoGo Sticking
    Search engines are now making website quality more important when deciding search results. But how do THEY define quality?
    Website Design,SEO
  • The Citation
    This is simple - just your name and address. It’s so powerful when properly done that Citations can rank you website in local search.
    SEO,Social Media
  • Colors in Marketing
    Do you give much thought to the choice of colors used on your website, and brochures? They have an impact on your marketing.
    Buyer Psychology
  • The Death of SEO
    We know, you spend a lot of time thinking about how to improve your website in the search results. This can be a waste of time.
    SEO
  • The Domain Name
    Often, the business owner will buy one before even contacting a marketing professional about building the site.
    Website Design,SEO
  • Latent Semantic Indexing
    That’s a mouthful that sounds complex and hard to understand. Nothing could be further from the truth.
    SEO
  • Unique Selling Proposition
    This may be the single most powerful concept in marketing. What do you do better than anybody in your niche?
    Buyer Psychology
  • Traditional Media
    Don't discount the power of broadcast & newspaper advertising. Television has the highest ROI of any advertising.
    Traditional Media
  • Newspaper Advertising Graphic
    Newspaper ads are often overlooked because it's no longer chic. This may be a mistake because its efficient advertising.
    Traditional Media
  • Broadcast Advertising Graphic
    Yep, it cost money, old school - check, fewer people watching… yes. Why Television? It's the most effective advertising you can do!
    Traditional Media
  • Billboard Ads Graphic
    Most folks are doing online research before they leave home. Once the car pulls out of the driveway, billboards are very effective.
    Traditional Media
  • Need a Website Graphic
    If you already have Facebook & Twitter, why would you also need a website? Can a website provide any benefits to the sales process?
    Traditional Media,Social Media,Sales Funnel
  • Home Page Graphic
    The Home Page is the most important page on your website. Is yours up to the challenge? Not sure? You better watch this.
    Website Design
  • Landing Page Graphic
    What is a landing page and why would you need one? We answer these questions and look at several examples.
    Website Design
  • Sales Funnel Graphic
    Need to promote your website? Truth is that its impossible to do with free Social Media; your'e going to have to advertise.
    Sales Funnel
  • Email Marketing Graphic
    We strongly recommend you start an email campaign. Indeed, many companies make their living off just this method.
    Sales Funnel
  • About Us Graphic
    At first, The About Us page sounds like a waste of time. In fact it's a page buyers visit before making a purchase.
    Website Design,Buyer Psychology
  • Mobile Friendly Graphic
    Mobile has surpassed desktop in the tourism space. Does Google think your site is smartphone friendly?
    Website Design
  • Hosting Graphic
    How hard is it to handle hosting yourself? What are the advantages to taking on the additional responsibility? We look at these issues and more.
    Website Design
  • On Site SEO Graphic
    On Site SEO covers many topics and you'll find articles on the subject throughout these pages. What you can on your website to help rankings?
    SEO
  • Ad Blockers Graphic
    With millions installed, Ad Blocking software is starting to affect some major companies. It can also affect you. Make sure your ads get seen.
    Sales Funnel
  • Analytics Graphic
    Google has the most popular analytics suite made - and for good reason. We will show you the major features.
    Website Design,Sales Funnel
  • YouTube Graphic
    YouTube is a great way to reach new customers and we will show you how we create descriptions & settings that help you rank.
    Sales Funnel,Social Media
  • Website Video Graphic
    Adding video to your website is a fast way to increase conversions, time on site, and lower your Bounce Rate. It's easy.
    Website Design
  • Personal Software Graphic
    From time to time we are asked what software we use. This is a run-down of the titles and why we use each one.
    Website Design
  • HD Tourism Webcams
    This is something that works well when driving traffic to a website, yet remains mostly underutilized: Webcams.
    Sales Funnel
  • Why Social Media
    We have all read experts saying that we MUST have several Social Media Pages. But they never seem to list the Pros & Cons.
    Buyer Psychology,Social Media
  • Face to Face Graphic
    Its is too easy to say "all my customers are tourists so I don't care about locals". This is straight-up wrong and we explain why.
    Sales Funnel
  • Facebook Advertising Graphic
    Facebook is a great way to get started with online advertising. The cost is low so you can practice without worrying about money.
    Sales Funnel,Social Media
  • Negative Reviews Graphic
    Sooner or later you will get negative reviews and how you deal with them makes all the difference. This video shares our experience.
    Social Media,Sales Funnel
  • Branding Graphic
    We define Branding & show examples of how it can help a tourism business- and how a lack of Branding is destroying a restaurant.
    Buyer Psychology
  • The FAQ Page Graphic
    The Search Engines love FAQ Pages! We explain why in this tip. We will also look at how this page impacts the customer experience.
    Website Design
  • Twitter & Yelp Graphic
    We like Twitter and are promoting the company there every day. This video looks into advertising on the platform. We will also tell you a bit about Yelp.
    Social Media

All about the Marketing Tips Area

This page contains links to an entire series of articles containing over five hours of video instruction. This collection of tourism marketing tips will help you create a more logical and complete sales funnel.

There are several buttons on the upper left that will break these pages into more consumable categories. Simply click on a button and peruse the available pages on that topic.

It is important to note that Tourism Marketing Tips practices Integrated Marketing. That is a method of marketing that embraces the entire spectrum of available tools to form a more complete view of options to take the prospect through the process of becoming a customer.

We believe that all these parts must work together, online and off-line, to make a cohesive path your prospect can follow to make a positive buying decision. This is very much akin to the Doctor who practices holistic medicine. It’s not just the pills, it’s also what you eat and how much you walk.

We are the only tourism marketing company that we are aware of that starts with basic buyer phycology and works through a complete sales funnel. Put more bluntly; the so-called gurus who completely ignore off-line marketing are missing many opportunities. We also believe these companies are not truly serving their customers by not showing the full range of available techniques to drive traffic and increase sales.

A potential customer doesn’t understand that there is a path (sales funnel) that they are supposed to follow. If they talk to someone while waiting in the Restaurant lobby, that is still a part of the Sales Funnel. If they talk to one of your customers in person, that is also still part of the Sales Funnel. We have a Tips page on Networking and Face to Face marketing. Thirty years ago, word of mouth was a big deal but nobody mentions it anymore. Why? Did people stop asking each other what they like?

We hope you decide to go through these tips & videos and adsorb as much of the information as you can. We will recommend that you start with basic buyer psychology, and move on to website design, then SEO, and finish with the Sales Funnel. While that will still not hit all the tourism marketing pages, you will have a firm grasp of the essentials you need to put a decent marketing plan together.

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