Dean Lewis, winner, Golden Web Awards
Tourism Marketing is a specialized, boutique studio dedicated helping small businesses in Europe and the US get more money from their marketing efforts.
Most businesses, including tourism based businesses, build their websites as a standalone project. This is good for the web designer building the new site; little thought needs to be given to how the project will fit into the rest of the Sales Funnel. Style, text, images, and occasionally even logos don’t need to match anything else. This is also easier for the owner, who doesn’t need to be bothered with text and images.
All this is fine, except it violates several theories of marketing. For example, did you know that the average person (according to a Harvard study) needs to see an image, text, or sound 5 ½ times before that item is committed to long-term memory? The theory is called Spaced Repetition and its the basis for learning. If a website doesn’t follow other elements in your other marketing materials, how will you get all six impressions in? Two or three mistakes of this magnitude and the entire business could be effected. This is why you need a tourism marketing expert who builds websites instead of a website designer who has worked with tourism attractions.
To help the tourism industry, we started an entire website dedicated to offering free marketing tips. No strings, no sign-ups, just serious, actionable information to help your succeed.
By educating you, we help ourselves. Stated another way; we do want to make profit and the more you know, the better the odds you will chose a quality, serious company to help you bring in more customers.
Tourism Marketing Tips is a service of Dean Lewis, Marketing Consultants. We are licensed in the US State of Tennessee and charge TN residence tax on certain items.